Vy’s Market Restaurant
The first fully interactive street food experience in Vietnam
With Vy’s Market Restaurant, Ms Vy wanted to recreate the atmosphere and ambience of the local markets as she remembers them when working at her parent’s restaurant as a child. With a central courtyard surrounded but individual food stalls, guests are invited to see how dishes are prepared and cooked in the traditional way. From grilling rice crackers and roasting peanuts to making fresh ‘bun’ and ‘cao lau’ noodles, the restaurant offers guests a unique culinary experience. A tour of the individual stalls also forms part of her world-renowned cooking classes. Guests can tour the stalls before ordering from the tablet-based photo menu and dishes are prepared and served to order. To really enjoy an authentic Vietnamese dining experience Ms Vy encourages guests to order in the Vietnamese way, selecting a few dishes to share with your fellow diners.
Traditional Market Setting
Vietnamese food and fine dining atmosphere
If you’re looking for a unique culinary experience, where you will gain an understanding of how ingredients are selected and assembled to create local dishes, then Ms Vy’s Market Restaurant is the perfect venue.
As with all of Ms Vy’s culinary ventures the key purpose of Vy’s Market Restaurant is to give customers a sensory food experience unlike any other. In Vietnam, a town’s market represents not just a place of commerce, but a meeting point for catching up, gossiping and, of course, eating – it is at the pulse of all community activity.
Understanding Vietnamese street food and cooking culture
With Vy’s Market Restaurant in Hoi An, Ms Vy has captured the essence of a traditional Vietnamese market by offering a wide choice of street foods and specialties to visitors but in a space where they can feel comfortable to enjoy them. Guests get an up close view of how their favourite Vietnamese foods are made – from individual ingredients to the final meal. Whether it be watching how rice noodles are formed, peanuts are traditionally roasted, or bearing witness to a suckling pig being cooked over a charcoal grill, there is much to see, learn and taste.
In her own words, Ms Vy has explained: “My idea was to provide an interactive experience where customers could gain a better understanding of the cooking culture in Vietnam. Everything here is made fresh to order – just like in the actual real market – except here our guests can really see how the ingredients and dishes are prepared. We explain to customers about why we use certain techniques or combine certain ingredients together to create the unique flavours of a dish; giving them an invaluable Vietnamese food experience that they really couldn’t have elsewhere.”
Hoi An Market, “Vy’s Market”
Her latest restaurant venture also emulates her own story – Ms Vy honed many of her cooking skills and business expertise as a child in the local market, learning from the other veteran vendors. Many of her peers as a child jokingly referred to the central Hoi An market as ‘Vy’s market’ because of her daily presence there. Later, as a young adult, she made history by becoming the first restaurateur to cater to foreign tourists in Hoi An and the town’s first ever teaching chef. It is therefore only fitting that her latest venue pays homage to this important part of her childhood history in its name – The Market Restaurant – whilst also emulating her famous cooking classes by providing a space that is truly conducive to the interactive nature of the Vietnamese cooking experience.
Vy’s Kitchen” – Ms Vy’s exciting new restaurant will be opening soon at Vy’s Market. It will feature many of Vy’s recipes from her heart cooked with love and passion in a fine dining atmosphere. Look forward to the unusual and interesting, the weird and wonderful from many special recipes on two menus changing daily.
VY’S MARKET Contact Info
03 Nguyen Hoang st,
Hoi An – Quang Nam province – Viet Nam
Opening Hours : 8a.m to 3p.m, and 5p.m to 10p.m